The biggest impact on consumer spending, consumer purchases, market behavioral behavior of consumers purchasing technological products generate, inspire through advertising campaigns, public relations, sponsored articles, etc. technology companies that these technological products produce and create new standards, develop new technologies, shape new tastes, preferences, interests, fashion of consumers.

Large corporations that dominate on specific technological markets, corporations allocate a significant part of their financial surpluses for development purposes, including the creation of new technologies, new types of technology products, new technology standards and allocate large financial resources to advertising campaigns to inform consumers about new types of products, gadgets technological and thus influencing, shaping consumer preferences.

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In view of the above, I am asking you the following question:

What is the impact of technology companies that produce technology products on consumer purchasing preferences?

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