With the advent of mobile AR, the future can be quite bright.
There are many applications in Marketing and Advertising. Companies like IKEA use mobile AR in their advertising campaign (see: https://youtu.be/vDNzTasuYEw).
yes ofcourse there are many companies using AI in their phone . for example- google pixel, apple ,samsung s8 and many more. even though there are many furniture website using AI and its helps customer to buy right furniture according to their room size.
This paper highlights the future in the context of customer experiences
Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing, 12(4), 509-523.
Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42-61.
You may want to follow the works of Olivia Petit ... and colleagues... on how AR-VR are being used (and such applications would grow) in online shopping contexts.
AR and VR both are the future of our today society . now a days AR is used every where wheather its a filed of gaming or its a field of construction. even when we buying the furniture there are many website who provide you the AR facility so that you can easily know that which furniture is suitable for your home.
even though AR is used in live matches. (Sometimes we see in live matches that the score is written on the ground but actually its not written on ground its just only because of AR.
thank you all for your precious time and thoughts.
Olivia Petit Nikhilesh Dholakia Monica C. Scarano Tomasz Grzegorczyk Patrick van Esch Philipp A. Rauschnabel
If the companies like Apple and Facebook release AR glasses with Wide Field of View and reasonable price, it can create a paradigm shift in product design. Each object will have a Visual interface in AR.