Thank you for crafting such a thought-provoking and subtly intriguing question.

"Data Analysis" focuses on unraveling past data and assessing the present by tracing historical patterns. It dives into trends, uncovering insights from what has already occurred. On the other hand, "Data Analytics" takes a forward-thinking approach, leveraging statistical modeling and machine learning to anticipate future outcomes and drive informed decision-making.

Dear Ejem,

off the top of my head, I would say that ‘data analysis’ refers to the specific activity of deriving empirical evidence from data with regard to given questions. ‘Data analytics’ refers to the entire field of these activities, including the various methods.

Kind regards, Volker

https://www.bmc.com/blogs/data-analytics-vs-data-analysis/

Thanks Lahdab for your wonderful contributions.