1. Suppose you are driving a car to your office and you meet with an accident. Now you have to repair your car so that you can reach your office in time. now the parts you will change or repair, will that purchase will fall under impulse or not ??
2. suppose your smartphone is damaged all of a sudden and now u need another one. now when you purchase another, will that purchase will be impulse or something else??
Impulsive purchase behavior is driven by hedonistic or pleasure seeking goals causes a consumer to experience desires for products. In fixated consumer behavior, consumers are not only interested in purchasing an object/good but also enjoying, displaying them and are known for their involvement. With the advancement in technology impulsive buying has increased. It is vital to investigate factors affecting impulsive behavior. When studying impulse buying behavior, most marketing models have focused on purchasing only and ignored much of the information provided by factors influencing the purchase. Understanding the factors impulsive buying behavior and interlinks using different research tools.
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