can you expand the question? value creation from what perspective? value created by individual companies, value created by the industry, hypothetical value creation ceilings?

a simple measure of value creation relates to market share and income/ profit. overlooking social dimensions, profit is a basic measure of value created and captured. to show profit, you need to create value, particularly with for profits/ competitive markets.

(consumer) benefit is another measure of value creation

This paper might help you a lot. They use the lens of service-dominant logic to measure: Article Service Innovation Viewed Through a Service-Dominant Logic L...