I am checking the mRNA expression of estrogen receptor along with other genes following estrogen treatment in MCF-7 cells. But I am treating cells with 100nM E2. Is it a very high concentration for 1 x 106 cell density? Also I am culturing MCF-7 cells in phenol containing media first and after 24h, changing the media to phenol red free media + 5% charcoal stripped FBS for 6h followed by treatment with E2. Am I doing appropriately? So far I am not able to see a significant change in the mRNA expression of ESR and other genes as well as no change in proliferation rate when compared to untreated cells. Please suggest. Thanks.