UV-Vis absorbance spectra of an organic compound shows increasing in Lambda max value upon different time interval in a same solvent. There are no observed shifts in Blue and Red wavelengths, but there is an observed intensity changes while varying time from 0 minute to 40 mins - Kinetic study (ie., 0, 5 , 10, 15, 20... 40 minutes). What is the actual science behind between Lambda max and time? Please suggest your answers..