Marketplace Simulations are impacting the lives of marketing students around the world. Simulations offer quality, experience-based learning opportunities that put students in the driver’s seat, challenging them to apply the full spectrum of marketing functions within the context of a dynamic, life-like business environment.
Students analyze potential markets, develop and market new products, and refine their strategy based on the market response and competitor actions. Simulations are versatile and can be implemented into any course pedagogy. Engage students in the application of all marketing functions, so we can focus on coaching.
The best part yet—it’s a game, so students can have fun, embracing their competitive spirit while they play to learn!
Agree. Simulated environment allows them to experience the reality and make mistakes without paying for them. At the same time difficult to have seamless experience if class is too big (don't use it for group 30+) and not done F2F. The latter results from the fact, that the team needs to share their screen and you need to interact with the group giving inputs. With breakout rooms and students sharing screen experience is not seamless enough
Agree. Simulated environment allows them to experience the reality and make mistakes without paying for them. At the same time difficult to have seamless experience if class is too big (don't use it for group 30+) and not done F2F. The latter results from the fact, that the team needs to share their screen and you need to interact with the group giving inputs. With breakout rooms and students sharing screen experience is not seamless enough
It enriches the online experience by generating interest of the students with relevant activities.
Completely agree. Thank you Anna Tarabasz and Kaukab Abid Azhar .
El mercado es complejo y existe incertidumbre, riesgo, después de las clases teóricas se tiene que entrenar a los estudiantes con los softwares simuladores en los posibles prototipos de negociación, conocimiento de mercado, donde ellos puedan participar en inversiones, financiamientos, lanzamiento de productos, comercialización, sus fluctuaciones que se originan en las tomas de decisiones de inversión, las utilidades, déficit, etc.
Hi Manu Vasudevan Unni and colleagues !
I hope you are fine.
Well ... I think you have already answered your own question. As professor of marketing during more than 30 years, I guarantee that students love it. The challenge is how to provide this kind of teaching technique for lecturers, readers or professors, and how to have the necessary structure and devices to use it. Not all educational institutions, business schools, colleges or universities, have a budget to purchase software, laboratories and network structure, etc. The reality of business schools around the world is not the same. But, for sure, it is a great option for online classes.
All the best,
Francisco Vieira
Muchas gracias Juan Carlos Apaza Paucara . Completamente de acuerdo contigo.
Thank you Francisco Giovanni David Vieira . You have a valid point, agree.
Thank you Francisco Giovanni David Vieira.
There is always ease, in trouble
I hope the learning method with the simulation in the moment PANDEMIC COVID-19 will open several model of sustainability (ecologycal, social and economic) study
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