I would define it as innovative marketing, core competencies in marketing, competitive advantage in marketing, and even new or radical marketing.

To be able to market in new ways ahead of or in better ways than others/ competitors. It includes access to customers and customer relationships.

Think it requires innovation or innovativeness.

It may contribute to innovation through better understanding of customers than others that leads to better ideas

Very good question and this article can help you to find your answer.

In my opinion, the most marketing innovations are currently being made in the field of viral internet marketing on social media portals.

Best wishes

Currently, the most marketing innovations are created on the Internet. First of all in the field of new online media, viral marketing is developing on social media portals.

In the field of new online media, many marketing innovations are emerging recently. More and more innovative advertising films are being made for broadcasting on social media portals.

In addition, Google uses the innovative techniques in the field of displaying advertising banners in the field of its marketing activities on the Internet.

Best wishes

Marketing innovation capability is one of the fundamental platforms that directs the potential merits of industrial firms to create change and innovation which can in turn influence various aspects of economic performance and future growth. In other words, an effective management of innovation capability can contribute to better organizational performance which helps to deliver more effective innovations outcomes to promote better performance and it would be offer priceless merites for the management of marketing development.