29 November 2017 6 9K Report

I sent my work for a review and got useful and constructive feedback. However, one of the comments were not clear to me! It says:

“Re-think the context of your model”.

Now, my research problem is about an issue that has been discussed in the context of offline. However, my argument is that when we discuss the same problem in the context of online we need to consider the unique aspects of this new context. Therefore, I used an existing model and added five moderators that I thought can cover the aspects of the online context. I added these moderators after conducting some qualitative research. So, it really confuses me to receive this comment!! Can you explain what it might mean, please!

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