The development of information processing technology in the era of the current technological revolution defined by Industry 4.0 is determined by the application of new information technologies in the field of e-commerce and e-marketing.

The current technological revolution described as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies.

Based on the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and information processing in the cloud for applications in such areas as: machine learning, Internet of Things, artificial intelligence, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values ​​of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).

The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals. More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop custom reports, which are the result of such multicriteria analyzes of large data sets obtained from various websites and entries and comments on social media portals.

In view of the above, please answer the following question:

What do you know about the applications of processing technology and analysis of large data sets for e-marketing purposes?

Please, answer, comments.

I invite you to the discussion.

Best wishes