Information is ubiquitous given diverse portals of access online but not always free; some of these resources are made available via library subscriptions. In an attempt to prove their relevance, some academic libraries obfuscate their webpages with extraneous information. They consider this to be a marketing strategy, although the effects are questionable, given complaints of decreasing usage figures. I am interested in understanding what other researchers consider should constitute an effective academic library. Thank you.