Thanks for your interest in the above question..
I would like to Quote an example to make this question more simple to apprehend.
For a brand experience in a retail scenario, the below variables can be considered.
1. Customer Service
2. Advertisement / Mass Media / Digital media
3. Brand Loyalty
4.Packaging ... to name a few..
In the case of B2B , what could be the probable brand experience variables..
I would also add:
1. Complex problem solving capabilities
2. Market knowledge
3. the ability to think ahead / outside the box
The possible variables for B2B brand experience could include;
1. Purchase/order frequency.
2. Buying decision
3. Order type.
4. Network of suppliers
In the case of B2B, two things would affect their transactions.
1Business dealings for a long time and frequently
2Decision- making by organizations
It is a case that they aware of brands well.
-the pressure that consumers want to buy products made of B2B brand part/parts
(fabric, screw, IC, and so on) on .
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