This question aims to understand how YOU feel about sustainability in the supply chain -- this can be based on real-life work experiences, news articles, or simply your own opinion. Don't hold back!
As an applied researcher my research I revealed an interesting theory:
1. multinational companies which addressed consumer demands for lower CO2 emissions (relevant value proposition) achieved higher sales growth in growing markets
2. multinational companies which addressed consumer demands for lower CO2 emissions reduced supply chain complexity (costs) in growing markets
3. multinational companies which addressed investor (shareholder) demand for sales growth consistently grew in growing markets
Most multinational companies which add value (consumers), reduce complexity, and meet investor demands have implemented sustainable supply chain strategies in growing markets.
Sustainability in the entire supply chain might be different than sustainability in its constituent legs/actors. The supply chain perspective, then, is the closest one to the primary societal concern. The challenge, of course, is the cooperation, trust and information exchange among the participating actors, which happens to be the most critical challenge of modern logistics.
Anabel Axton This has been my PhD topic for more than three years now. Sustainable supply chain management (SSCM) encompasses a wide range of sustainable practices that can be applied to all the SC entities from the very early material procurement to waste management. In the middle of this process, it can be sustainable design, production, logistics... As obvious, the main aim is to minimise he environmental impacts and close the loop between the raw material and final products.