I would recommend you to look into the work of WT Coombs on Social Crisis Communication Theory (SCCT). 

I have come across the following paper (by the corporate reputation review) where there was an investigation on the role of reputation in crisis management, and the extent to which influential anti-corporate movement can be managed successfully: http://www.palgrave-journals.com/crr/journal/v7/n4/abs/1540233a.html

Best wishes,

Mark

Organizations that ONLY work to manage their reputation during times of crisis are short-sighted and unlikely to succeed.  They need ongoing brand management.  The best framework for this ongoing process is Integrated Marketing Communications.  There are plenty of resources and textbooks about IMC. 

Nadine Kammerlander, Mark Camilleri and Michael W. Marek...your contributions were very insightful and great!