I've read article on this link:http://m.bizcommunity.com//Article.aspx?l=196&c=424&i=107478
As it divide latest trend of marketing is divide into :
1. Big Data and samples will come to be seen as complementary.
2. Online-survey panels increasingly important and increasingly clever.
3. Rapid online survey.
4. Social media marketing.
5. Automated marketing manager.
I'm doing a research on marketing related to information systems and I need your suggestions and opinions on the latest topics in marketing.
"The winner of tomorrow's business organizations will be those who can build the most capable organization, not those who are good at manufacturing and marketing of goods and services." R. Wilmot
Data Science is going to be the order of the day right from
- Product / Service Innovation
- Manufacturing / Operations / Market
- Post Market Activities
- Intelligence in Marketing Automation
attitude consumer behavior for adoption IT and e-marketing application, and how do they making buying online decision on the web
you need to look at the research literature before asking this type of question?
Customers trust businesses providing useful content that informs and educates rather than interrupting their lives, but it must be linked to brand and not sales objectives. For businesses operating in complex markets such as financial services or telecoms, gaining the confidence of an increasingly cynical public is getting harder. The importance of having an effective content marketing strategy to address these shortcomings is backed by new research from content platform, which shows that if a brand gets this right the reward is likely be increased sales and loyalty
http://www.marketingweek.co.uk/analysis/marketing-tactics/content-marketing/content-marketing-must-focus-on-brand-not-sales-objectives/4011670.article
Electronic Business. Electronic human resources systems. Social media marketing. F-Commerce. Social commerce.
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- Science topic
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