What are the most important structural transformations in the concept of the communicator: from classical models to contemporary digital models?

14 May 2025 1 2K Report

Hybrid models of communicator in the context of the integration of traditional and digital media

Hello,

Look into Marshall & Eric McLuhan's "Theories of Communication" for some ideas about classical rhetoric and derivations (see my review):

https://amazon.com/gp/customer-reviews/RYLDBJ3N5OEBC?ref=pf_ov_at_pdctrvw_srp

Try also Gary Genosko's "Remodelling Communication" for further concepts (See my review):

https://amazon.com/gp/customer-reviews/R2TNAV8VJUUVTN?ref=pf_ov_at_pdctrvw_srp

Then, consider William Ammerman's "The Invisible Brand" that goes more into what is occurring digitally: (see my review)

https://amazon.com/gp/customer-reviews/R1FCG899SYITD2?ref=pf_ov_at_pdctrvw_srp

Hope these references help. Fred

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