In my opinion, the development of international marketing is determined primarily by the development of Internet marketing, including viral marketing developed mainly on social media portals.
The next factors in the development of international marketing are the use of computerized information technologies for the production of commercials and commercials typical of the current, fourth technological revolution called Industry 4.0.
Besides, the development of international marketing is strongly influenced by the increasing economic, informational and cultural globalization. An important factor of globalization are international operating production, commercial and financial corporations that sell global products to markets of various countries. Therefore, transnational corporations use global marketing, including even the same advertising spots displayed in different countries as part of similarly run advertising campaigns.
Do you agree with my opinion on this matter?
In view of the above, I am asking you the following question:
What are the main determinants of the development of global marketing?
Please reply
I invite you to the discussion
Thank you very much
Globalization is a necessary condition for the existence of global brands and global consumer culture (GCC) . Internet, information technologies, infrastructure, safety requirements and modern devices play a vital role. However, global brands existed long before the transition toward an increasingly integrated world. Further, global branding is related to the development of GCC intermarket segment.
Please read the following interesting article:
Samiee, S. (2019). Reflections on global brands, global consumer culture and globalization. International Marketing Review.
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