Big data analytics is the process of examining large data sets containing a variety of data types -- i.e., big data -- to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful business information. The analytical findings can lead to more effective marketing, new revenue opportunities, better customer service, improved operational efficiency, competitive advantages over rival organizations and other business benefits (see first link).

Big data can be analyzed with the software tools commonly used as part of advanced analytics disciplines such as predictive analytics, data mining, text analytics and statistical analysis. Mainstream BI software and data visualization tools can also play a role in the analysis process.

What are the trends and best practices of big data analytics in business and industry ? Your views are welcome!

http://searchbusinessanalytics.techtarget.com/definition/big-data-analytics

http://searchbusinessanalytics.techtarget.com/essentialguide/Guide-to-big-data-analytics-tools-trends-and-best-practices

http://www.autonomy.com/offerings/information-analytics/big-data-analytics

More Sundarapandian Vaidyanathan's questions See All
Similar questions and discussions