Well the three traditions - Social Science, Interpretative studies and critical analysis have rigorously evolved through critical media research techniques. These traditions have their origin in pure academic disciplines but their alignment with critical media studies have benefited media research significantly and critical media research has also enriched them. 

@Ruchi thank a lot

Hi,

Maybe this paper could help:

integrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation

By: Jeffres, Leo W.; Neuendorf, Kimberly; Bracken, Cheryl Campanella; et al.

MASS COMMUNICATION AND SOCIETY Volume: 11 Issue: 4 Pages: 470-491  2008