When designing an ad, advertisers have a lot of choices in terms of ad execution. For example, they can choose from different types of appeal, vary the length or number of words in a business, or choose to include music or celebrity ads. There are many aspects of executions that can vary in advertising, and operational variables have stimulated much research. While additional research is needed, it is clear that two aspects of implementation are taking
The additional importance of advertising in the new digital media: interaction and entertainment value.
Digital content has to be visual for immediate appeal in the form of a picture or table etc. Just bland text or data will not provoke the kind of response you expect.
Good day,
Here is one of my researches about Advertising awareness in social media (The Effect of Advertising Awareness on Brand Equity in Social Media) it may help you,
Best regards,
Dr. Abdullah
Article The Effect of Advertising Awareness on Brand Equity in Social Media
There are 4 P's to creating a successful global content marketing effort.
The model of 4 P's focuses on the stages of building a global content marketing plan that connects business with customers: Plan, Produce, Promote and Perfect.
Plan: Strategy before execution
Collaborate with relevant stakeholders on regional and country teams to create a global content marketing strategy that aligns target audiences, key success metrics, priority countries, and strategic editorial topics with your business objectives.
Produce: Create content that matters
Develop relevant stories that meet identified countries needs with different formats based on strategic editorial topics that address the target audiences pain points, desires, and challenges.
Promote: Distribute content in the digital era
Establish a market-driven content distribution process with paid and social media. Publish the appropriate formats of content with the optimal frequency in targeted channels. Use tools and data to optimize the media buy and social media content distribution.
Perfect: Measure and optimize to drive the maximum impact
Continuously optimize and measure the impact of content marketing as part of an ongoing feedback loop. Define goals and use tools and processes to maximize the effectiveness of content production and content syndication.
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