Although business intelligence is widely used as one of the most interesting research area between scholar, but there is few study about post usage of BI between manufacturing and service sector.
A study surrounding expectancy theory might uncover motives...Here is a slightly different study with similar objectives:
Chen, Y., Gupta, A., & Hoshower, L. (2006). Factors that motivate business faculty to conduct research: An expectancy theory analysis. Journal of Education for Business, 81(4), 179-189.
The factors that were taken into consideration while bringing about a successful implementation of BI should be reevaluated post BI implementation to see measure the effect. Some of these factors could be effect on technology usage, ROI, efficiency, organisation culture etc.
You can also check out some related studies on this link