Lu, Y., Deng, Z., & Wang, B. (2007). Analysis and evaluation of tourism e-commerce websites in China. International Journal of Services, Economics and Management, 1(1), 6-23.
https://scholar.google.nl/scholar?hl=en&q=What+are+the+determinants+of+tourism+e-commerce+website%3F.&btnG=&as_sdt=1%2C5&as_sdtp=
- In the tourism sector, ease of use is an important determinant of performance for Convention and Visitor Bureaus websites (Stepchenkova S.,Tang L.,Jang SC., Kirilenko A.P., & Morrison A.M. (2010). Benchmarking CVB website performance: Spatial and structural patterns. Tourism Management 31(5), 611–620).
- Montoya-Weiss, M.M., Voss, G.B. and Grewal, D. (2003). Determinants of online channel use and overall satisfaction with a relational, multichannel service provider. Journal of the Academy of Marketing Science 31(4), 448-58.
Kindly read the research link mentioned below. The research is on "Exploring Factors Impacting E-Commerce Adoption in Tourism Industry in Saudi Arabia"
https://researchbank.rmit.edu.au/eserv/rmit:160565/Brdesee.pdf
In a market with a variety of websites already there, the customer is looking for convenience, ability to customize and having the full range of services on offer. Finally customers are very price sensitive & need very good customer care on issues like refunds, where there is lot of opacity in most travel sites.
The historical and cultural information about the tourism sites must be presented on the website in a creative, appealing way to attract potential clients to want to be there.
“compatibility of adopting innovative technology”, “centralization of organization”, “organizational scale” and “correctness of website transmission is one of the important factors which affect on it.
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