There are Technology Readiness Levels and Market Readiness Levels available for start-ups. Does anything similar exist for for design?
Harshit Desai
A few examples:
1. Design Thinking Maturity Model (DTMM):
- Developed by the Design Management Institute (DMI)
- Assesses an organization's design thinking capabilities across five levels: Unaware, Novice, Intermediate, Advanced, and Embedded
- Helps startups evaluate their design maturity and identify areas for improvement
2. Design Ladder:
- Developed by the Danish Design Centre
- Consists of four steps: Non-design, Design as Style, Design as Process, and Design as Strategy
- Allows startups to assess their design approach and progress towards a more strategic use of design
3. Design Maturity Model (DMM):
- Developed by the International Design Business Management (IDBM) program
- Evaluates design maturity across four dimensions: Design Awareness, Design Integration, Design Management, and Design Culture
- Helps startups understand their design capabilities and identify areas for development
4. Design Readiness Levels (DRLs):
- Inspired by the Technology Readiness Levels (TRLs) used in the aerospace and defense industries
- Consists of nine levels, from DRL 1 (Basic Design Principles Observed) to DRL 9 (Actual System Proven in Operational Environment)
- Enables startups to assess the readiness and maturity of their design solutions
5. IDEO Design Maturity Model:
- Developed by the design and innovation consulting firm IDEO
- Focuses on four key dimensions: Design Leadership, Design Capability, Design Integration, and Design Impact
- Provides a framework for startups to evaluate their design maturity and identify opportunities for growth
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