Marketing is fast changing. Technology and its role into marketing is one area which would continue to develop in future.

Dark and bright side of technology and marketing is another area to explore.

Something to do with "blockchain marketing" is trending today! Refer to the following site as a starting point: https://www.martechadvisor.com/articles/blockchain/what-is-blockchain-how-to-use-it-in-marketing/

current major research sub trends in marketing are health care and marketing in post pandemic

second is brand revitalization strategies during pandemic

Dear Dr. Uma Gulati , Thank you for your suggestion on current research trends in marketing.

Grateful to you for your participation.

Warm regards

Dear Dr. Rodney Duffett , Thank you for your response with regard to marketing research. I will look into blockchain research...

Thank you so much for your valuable suggestion.

Best regards

Dear Dr. Drsonal Purohit , I completely agree with you. Technology applications marketing or changing role of technology in marketing is an evergreen research area.

Besides, I want to publish my paper in top journals from reputed publishers. So, I would like to know from researchers like you and across the globe. Kindly update me if you have further information on this. In act, I am going to take 15-30 days (information gathering) before finalizing my research topic.

Thanks a lot for your time and kind suggestion.

Warm regards

Yoganandan G

Thanks Dr. We can connect for a discussion. Please send me your email.

Regards

This link may useful

https://www.google.com/url?sa=t&source=web&rct=j&url=https://www.scopus.com/&ved=2ahUKEwjWoZPE9qfxAhUU5OAKHcFcABMQFjABegQIGxAC&usg=AOvVaw23-5FLd-f1d89giY32X1Mh

It depends on your research field. Most of the research in marketing right now focus on digital marketing, e-commerce, new consumer journey, Changes in consumer behavior as well as pandemic and post pandemic trends.

Societal Marketing is a new emerging and less researched topic in marketing domain.

manufacturing and supply of medical equipment's and medicine is non stoppable and continues growing and demanding field so might be this parameter helps to study of marketing and strategy for research.

Dear Dr. Drsonal Purohit , thank your for your valuable suggestions on research trends in marketing.

Regards.

Yoganandan

Dear Dr. Radhwan H Ibrahim , thank you for the link. But, unfortunately that link took me to Scopus front page.

My sincere thanks for your time and kind participation.

Best regards.

Yoganandan

Dear Dr. Olga Rauhut Kompaniets , I completely agree with you on "depends on your research field".

In fact, you have given my some clue....like digital marketing and changes in consumer behaviour. I find there are many recent studies on multi-store shopping experience. How about this topic?

Thank you

Best regards

Dear Dr. Mukesh Pal , Thank you for your suggestion which I think is very interesting. Seems a novel idea. Let me go through recent literature to decide on the possibility of taking this research.

Thanks and regards

Yoganandan

Dear Dr. Vaibhav Ingle , Thank you for your suggestion. I agree that medical and allied sectors could be a suitable research candidate.

From your inputs, I zoom it on pharmaceutical marketing. Grateful to your kind participation.

Thanks a lot

Warm regards

Yoganandan

https://www.researchworld.com/the-market-research-trends-report-of-2021/

https://www2.deloitte.com/content/dam/Deloitte/br/Documents/strategy/Deloitte-Global-Marketing-Trends-2021.pdf

Dear Dr. Faraed Salman , Thank you for sharing the link " research world".

But, I could not find relevant information pertaining to current research trends in marketing.

In fact, this report talks about

"In this guide, we identified three key themes to help researchers make the right, actionable decisions for their organizations during and after this transformation."

Kindly give me some idea on this.

Sincere thanks for your kindness and time.

Warm regards

Yoganandan

Dear Dr. Faraed Salman , Thank you for sharing the link "deloitte". I find this information very useful and relevant.

Need to probe further on this source.

Grateful to your valuable suggestion and kind participation.

Best wishes & regards

Yoganandan

A current theme is the influence of IT on these relationships.

One of the current topics is : Modern business marketing tactics and paradigms.

Entrepreneurial Marketing and Guerrilla marketing and Grassroots marketing

Dear Dr. Roberto - Minadeo , Thank you for your response.

Your suggestion that "influence of IT" - on marketing is a good suggestion.

Thanks & best regards

Yoganandan

Dear Dr. Théophile Bindeouè Nassè ,

Thank you for the reply.

You pointed out that "Modern business marketing tactics and paradigms".

Yes, I agree with you but it seems to be that this is a broader topic.

Could you spell out a micro area?

Thank you for your valuable inputs and support.

Warm regards

Dear Dr. Mohammed Abed Salih , You have suggested that "Entrepreneurial Marketing and Guerrilla marketing and Grassroots marketing"

All the suggestions are really good.

I have started doing research on entrepreneurship ....

Grateful to your time and great inputs.

Best regards

Yoganandan

Check https://blog.hubspot.com/marketing/marketing-trends

Also check https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2021/

The current billionaires are marketing space tourism by using a lot of money to entice people. This can be a good research area to gauge the pros and cons of such expensive marketing strategy.

Dr Yogonandan G.,A typical example is that Modern marketing tactics are related to a hybridation of traditional marketing methods and digital marketing methods , what bring a new dynamism for both marketers and companies .

Refer this link:

https://www-questionpro-com.cdn.ampproject.org/v/s/www.questionpro.com/blog/market-research-trends/?amp_js_v=a6&_gsa=1&usqp=mq331AQKKAFQArABIIACAw%3D%3D#aoh=16286075830802&referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.questionpro.com%2Fblog%2Fmarket-research-trends%2F

Dear Dr. Sudhir Yadav , thank you for your inputs.

Warm regards

Dear Dr. Théophile Bindeouè Nassè , Yes, I agree and consider digital marketing.

Started collecting basic information pertaining to digital marketing.

Grateful to your support and suggestion.

Regards

Yoganandan

Dear Dr. Kiprotich Kiptum , You have suggested "marketing space tourism".

I find this topic bit difficult considering the situation in my locality.

Thank you very much for your time and support.

Warm regards

Yoganandan

Dear Dr. Chinaza Godswill Awuchi , I agree with you on digital marketing.

The links suggested by you are useful and informative.

Many thanks for your suggestion & support.

Best wishes and regards

Yoganandan

Dear Dr. Hermann Gruenwald , Thank you so much for your suggestion. Yes, the social media marketing is the new emerging trend. I have started working on it. Hopeful that it will help me to write one or two quality research articles.

Once again, thank you.

Warm regards

Yoganandan

Post Covid economic recovery is an area with lot of attention these days.

Dear Dr. Kolita Weerasekera , thank you for your valuable information.

Best wishes and regards

Virtual Reality 、digital marketing.

https://www.researchworld.com/the-market-research-trends-report-of-2021/,dear dr.here is the link which u demanded,i apologize for the delay in answering u with my due repect,i’m very grateful for ur scientific appreciation for the provided links.

https://netbasequid.com/blog/market-research-trends/,dear dr. this link may be useful.

the effect of Covid-19 in consumer behavior

Dear Dr. Sun Rui , Many thanks for your suggestion & kind support.

Yes I have started primary work on digital marketing for my next research proposal.

Best regards

Dear Dr. Faraed Salman , Thank you for sharing the links which provided useful information.

Really thanks for your kind contribution to this question.

Warm regards

Dr. Anas Maaroof , Yes. Covid-19 and its impact on various dimensions of business - has lot of scope for research , even though there are many papers.

Thanks a lot for your suggestion.

Regards

Transformation or adaptation of marketing strategy by products to cope with pandemic like COVID-19

Dr. Proloy Barua , Thanks a lot to you for your suggestion which I think is very interesting.

Wishing you a Happy New Year -2022.

Thanks & warm regards

Thank you Dr Yoganandan G .

Wishing you a Happy New Year too

Current trends in the marketing and sub-marketing domains are sustainability marketing, sustainable supply chains, services marketing sustainability and digital marketing.

Dear Dr. Sitara Karim , You have highlighted many emerging areas within marketing domain. I would like to really focus on your suggestions 1. Services marketing and 2. Digital marketing (I have started preliminary work on this topic).

Thank you so much for your inputs. Wish you a Happy New Year 2022.

Warm regards

My pleasure!

Thank you Prof. Yoganandan G for asking and l think it is technologies and marketing strategies. Good luck.

Digital marketing and sustainability marketing.

Digital marketing

mobile marketing

...

Dear Dr. Ltifi Moez , Dr. Bendaoud Nadif , Dr. Kezia Mkwizu , thank you for your participation and inpus.

Warm regards

Yoganandan G , I see you have started preliminary research on digital marketing, perhaps consider following a systematic literature review approach. Thus, using some selected keywords, you may reveal some key trends in this domain that may open up a chance to write more papers.

I wish you all the best.

Dear Dr. Lucky Sibanda , Thank you so much. Yes. When compared to quantitative and qualitative studies, systematic reviews seem to be very tough and challenging, especially when the article is submitted to top journals. I have to confess that I have been improving the quality of my research work & research papers. Yes, I have started doing the groundwork for a review article.

Your suggestion is well noted.

Thanks & regards.

Hello Prof. Yoganandan G . It is great you are exploring digital marketing. You may use below to add to your literature. Happy reading and citing

https://www.emerald.com/insight/content/doi/10.1108/IHR-09-2019-0015/full/html

Article Digital marketing and tourism: opportunities for Africa

I think, it's great to write in games marketing.