Social Media influencer marketing

Business Model Transformation. Here is an excellent article written by Michael Ehret and Jochen Wirtz: https://www.researchgate.net/publication/308200012_Unlocking_Value_from_Machines_Business_Models_and_the_Industrial_Internet_of_Things

Other concepts will be presented here: https://www.researchgate.net/project/Die-informatisierte-Service-Oekonomie

Online Marketing

Besides social media there also is a renewed interest in neuro-marketing that offers quite exciting options for hospitality and tourism brands.

The continuing rise of analytics, along with continually more sophisticated research techniques (there's an interesting recent article in Quirks about using mobile technology to manage response bias). CRM will continue to evolve (and improve) as the processes and underlying capabilities mature.

Good question and informative responses. Thanks!

Digital Marketing

Islamic Marketing - Re-branding strategies - Entrepreneurial Marketing - Sponsorship Marketing

I would add social and environmental marketing as a strong trend

Funny, but it is marketing itself.... the rest is handled by outlier outfits such as: https://muckrack.com/

Have a look at botanarchy in trolland.

I believe sustainability marketing is a hot issue. It is a new concept in marketing and business.

Without any doubt social media

Regards

Social Media, Business Analytics, Digital Marketing, Green Marketing, Electronic Word of Mouth(EWOM) and its Intention, E-waste and its management,

Dear Sidra Anjun and other colleagues,

This is a very good question, indeed! And is also very interesting the possibility of trying to understand the answers as a sort of experts panel, or something close to the use of the Delphi Method.

I think that many scholars, particularly in North America, I mean USA and Canada, have been using the orientations from Marketing Science Institute (MSI), which uses to publish a document called MSI Research Priorities. Considering that most of journals is published under a mainstream perspective, I think that the priorities pointed out by MSI tend to be followed by scholars from all over the world. Nevertheless, I do not think that those priorities are necessarily suitable for scholars that work, for instance, in emerging economies or have different structure and budget for researching. In order to take a look at that priorities, you can access the document here: http://www.msi.org/uploads/articles/MSI_RP16-18.pdf

By the way, from my point of view, I would say that the hot topics in marketing field include: (i) social media; (ii) digital marketing; (iii) shared consumption; (iv) collaborative consumption; (v) social marketing; (vi) entrepreneurial marketing; (vii) sustainable marketing; (viii) construction of markets (marketing practices that make and shape markets); (ix) macromarketing; and (x) marketing education.

All the best,

Francisco Vieira

UEM, Brazil

To main opinion, Travel (Tourist) Marketing and Logistic

Some of topics I would tackle:

- how to market to digital nomads

- how to position your product to millennials

- consumer behavior online

- shared economy and ingredient marketing

- digital marketing (very very broad area with bulk of topics) etc.

There are bunch of uncovered topics or topics that would have to be observed from different angle. Good luck.

@Francisco

Thanks for sharing.

Dear colleagues

When we think "hot topics" as the under-explored problems I would suggest the following ones as to the b2c: (1) how do the local/regional/domestic firms compete (and grow) against the global incumbents in creation of customers' meaningful experiece transfromation, for instance MaxBurger and Pasibus against McDonald's in burger-shop experience, GreenCoffeeNero against Starbucks in coffee-shops experience? how do they change the meaning of customer experience in the category (1a) how do they use the sustainable values/design principles to compete in the category (2) how to avoid the online bias/limitation in our research on value creation - please compare the two articles to understand it.

Wagner T.F, Baccarella Ch., V, Voigt K.I.( 2017) Framing social media communication: Investigating the effects of brand post appeals on user interaction. European Management Journal 35 (2017) 606-616

Edvardsson B, Enquist B (2005) Co-Creating Customer Value Through Hyperreality in the Prepurchase Service Experience. Journal of Service Research · November 2005 DOI: 10.1177/1094670505279729

Services marketing, Neuro marketing,

All the answers are very interesting.

I will go with social media, digital marketing, the use of metrics in digital marketing, and everything related with health and wellbeing.

Digital Marketing, Instant Marketing, Green Marketing

I think marketing itself an area for deeper understanding as its ideas keep on changing with changes in market trends, consumer behavior etc. Though social media is a burning topic we may add mobile marketing along with ambush marketing.

You can research on internal marketing. You can visit the below link in order to get more better idea of this topic.

https://www.researchgate.net/publication/323018072_The_Effect_of_Internal_Marketing_on_Affective_Commitment_A_Marketing_Mix_Approach_for_the_Islamic_Bank_Employees?_sg=JVzy-XVcBRZQMbwn-EBXjXmQKLDruiC43aPPpaR8e4jNT4AwskVpdZ2Y08ciyD1W7tzGuNgt1zZ93wY3vp9ZFvDTN7AKgimFJ2EVVlKU.M5qklu88surwTk7vbqskvfhUfPA6oMMAq9MNnV5KZKhT0yHOGI18orDLlXzs-vY_9NamXhAfkhMM6Er2HJTlFQ

the packaging and labeling

All of the above are important. Personally, I think it is the pervasiveness and the impact that digital distractions may or may not on the behaviour of buyers. Furthermore, I think that the role of machine learning and artificial intelligence is in its infancy in the field of Marketing and this will surely become the next big thing in our field.

Thank you very much everyone for your valuable response. Right now I am exploring and evaluating the viability and suitability of these research topics for my research project.

Inspite of my interest in neuromarketing I think I ll have to go for data analytics, social media and its application on retail industry...I assume

Good Luck

Electronic Word of Mouth ( E-WOM), Digital marketing, responsible consumption

CSR in Consumers' perspective

Relationship Marketing

stealth marketing

brand analytics

loyalty programs

Social Media Marketing

I found that text analyzing in marketing is becoming a success KPI.

it is so interesting topic but i thing you need to know more about machine learning and the other tools first and this may be make a trouble for marketers.

Neuro marketing

• Voice Search. Voice search is undoubtedly rising in popularity. ...
• Smarter Chat. Chatbots have been rising in the few recent years and still persists. ...
• Micro-Moments. ...
• Augmented and Virtual Reality Marketing. ...
• Live Videos . ...
• AI and Machine Learning. ...
• Engagement-Based Email Marketing. ...
• Rich Lead Profiling.

E mail Marketing

Brand awareness and brand perception

Consumer behavior in different industries

Online Marketing

Use of Big data in marketing

Consumer ethnocentricity

Green marketing

NeuroMarketing

Event Marketing

Post Modernisation

Sustainability Marketing

Social Media Marketing

Micro Marketing

Reverse Marketing

content marketing

Marketing research should pay more attention to customers active role and agency in shaping markets and influencing marketing practices.

Digital Marketing

Mobile marketing

Cyber marketing

Sustainable energy adoption behavior and mobile app privacy

Market research, consumer needs, opinions of Internet users on the offers of products and services of companies carried out in the formula of sentiment analysis on analytical and database Big Data Analytics platforms. The results of these studies are an important source of data to improve the planning process and optimize the budget of an advertising campaign.

Regards,

Dariusz Prokopowicz

Moment marketing

Reverse Marketing

Presumed marketing