Over the last few years, Amazon, Alibaba and the commercialization of products on Internet have modified purchasing habits and the appearance of cities is changing due to the continuous closure of businesses, with the consequent increase in unemployment, reduction in value of real estate, etc. For this reason, I ask the question "what are the challenges and how can strategic marketing help small and medium-sized businesses face giant Internet distribution companies such as Amazon and Alibaba?" Thank you very much for your opinions.
The very moment the SME's embrace the concept of strategic marketing , half of the battle is won. Don't you think that Alibaba was once an SME. Sure it was. SME's all over the world have the characteristic that they do not master all best practices in management. The SME has to be more competitive than the giant. To be able to do that it will have to harness all aspect of the business. The secret behind all is to focus on the CUSTOMER. Break your head on how to get the customer, this is strategic thinking. In such a battle (on internet) the determining elements are rapidity,security, quality and price.
The strength point of SME that it can move and and reach target customers faster than big organizations which have complex structure and need more time to make decision.
The key is personalized service. Do what you do well, be fair, put service to others before financial gain, and your business will naturally do better. Everyone loves to feel as though s/he is the only really valuable customer you have.
Respectfully,
C. Dampf, former top 15 marketing professional in U.S., Canada, and Latin America
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