What are the best neuromarketing devices to be used in olfactory fragrance testing? EEG? Facial coding? GSR? Which rearch protocol should I use?

09 March 2018 1 4K Report

I have been using facial coding and Neurosky EEG and both were unable to discriminate the emotional reaction of the participants. I believe that a higher resolution EEG is needed. Which device would be the most appropriate? In a perfum product test involving three fragrances, what is the most appropriate way to measure the emotional involvement of each?

Airton Rodrigues

Dear Eva, thank you very much for your reply! When you say that a relatively large sample is needed, how many interviews do you imagine? I read that the GSR is able to identify the arousal, but not the valence (positive or negative) of this emotion. It's a fact?

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