Hello everyone,

I am a student at ESSEC Business School and my current research focuses on Mergers and Acquisitions (M&As) in the luxury industry as a means to internationalize. It specifically focuses on the acquired brands and seeks to evaluate whether M&As allow the acquired luxury to expand and reach new markets or not.

I would like to get your opinion on the topic and I am welcome to any constructive feedback.

Furthermore, I would like to have your opinion on the techniques used to evaluate the effectiveness of this process for internationalization. I will be particularly focusing on interviews with consultants as well as senior executives from luxury brands and conglomerates. However, I am questioning the objectiveness of this tool, and wondering whether more "quantitative" techniques would be more effective.

Thank you very much for your help!

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