My research aims to evaluate how incumbent companies can face newcomers effectively based on a case study of the Mobile Phone industry.

In this regard, I am collecting data through a survey targeting Smartphone users to better understand the strategies adopted by Mobile Phone companies.

I personally believe it is impossible (or at least very difficult) to use probability sampling as the number of Smartphone users is very large (2.9 Billion users in 2017). I would like to use non-probability sampling, but I am not sure whether it would be acceptable in a research paper. What do you think?

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