Consumers are opting to rather shop online these days, rather than venturing out to stores and shopping malls. With the advent of the COVID-19 pandemic, various restrictions implemented by Governments around the world to restrict consumer movement has lead to many brick-and-mortar closing their doors for good. With the lack of rental income and dwindling consumer footfall, many shopping malls followed suit.
What are some of the methods that shopping mall owners, managers and marketing managers could implement to attract consumers back to brick-and-mortar stores?
i guess to enhance the shopping behavior of consumer , focus on affiliate marketing
At the level of a city, Google provides mobility statistics over the last few years for brick-and-mortar retail outlets. These roughly reflect changes in footfall:
https://www.google.com/covid19/mobility/