The framework is really relevant to answer this question as many theories have been applied in different contexts (e.g. service failure and recovery, customer satisfaction, pro-environmental behavior): attribution theory, fairness theory, theory of planned behavior, theory of reasoned action, norm-activation models, to mention some.

Dear Kaukab Abid Azhar,

Since there are many factors influencing the consumer buying behaviour, there are many theories explained as indicated by Ana B. Casado-Díaz. The following are some of the theories you can consider in a brought sense.

* Marshal's Economic Theory (the basic theory based on price and other related factors of a product and Utility Indifference approach)

* Veblenian Social and Psychological Framework

* Pavlovian theory of behaviour

* Engel, Kollet, Blackwell (EKB) Model

* Psycho-analytic theory

* Hawkins Stern Impulse Buying

However, it is important to consider the theories that have been focused on the factors influencing a buyer's behaviour. Those factors are mainly:

Initiating Mode, Communication efficacy, Purchasing motivation, Timeliness, Social and community norms, Finacial perspectives, Perceptions about brands, and so on.

Hope the above may contribute to your studies. Good luck.

Regards.

Thanks a lot Samithamby Senthilnathan

Hello,

Consumer behavior models can be divided into three main groups.

The first group is content and process models.

The second group is the models that emphasize the factors affecting consumer behavior and the

third group is the models that describe the information processing process. There are three research perspectives on consumer behavior.

These three views are:

Decision-making perspective Experimental perspective Behavioral Impact Perspective

They use consumer lifetime

value, and hedonic vs utilitarian value the most

I like this paper