Since there are many theories on globalisation, I am searching best theories which can be applied to explain cultural globalisation.
Take the good and design your own theory. Outline what you think is important, determine how and why they work together, and use it as the framework for your research.
Dear Pannilage Upali
wikipedia defines cultural globalisation as the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. in other words, cultural globalization is a phenomenon by which the experience of everyday life, as influenced by the diffusion of commodities and ideas, reflects a standardization of cultural expressions around the world.some of the means of measuring cultural globalisation is developing the construct related to common consumption of cultures diffused by the Internet, popular culture media, and international movement.
some of the link below may be useful in developing construct for the study
https://www.britannica.com/science/cultural-globalization
https://www.academia.edu/3960564/Measuring_Cultural_Globalization_in_Southeast_Asia
http://journals.sfu.ca/int_assess/index.php/iaj/article/viewFile/287/249
I would definitely consider the contributions of John W. Meyer and his collaborators on the rise of the so-called "world polity" -- an institutional blueprint originating in the so-called Western world. Meyer's neoinstitutional, macro-phenomenological approach has been employed to look at the rise and expansion of Western cultural blueprints across the world and in different domains (i.e., education, human rights, NGOs, organizational structure etc.). Instead of focusing on differences b/w various countries and phenomena, Meyer and his students investigate why so many different countries and sub-systems adopt similar organizational forms (or, in their parlance, how they become isomorphic). Ronald Jepperson has published at least two articles that clarify the origins of this sort of neoinstitutional approach (which is distinct from the new institutionalisms originating in economics). Hope this helps!
Modernity At Large: Cultural Dimensions of Globalization, by Arjun Appadurai.
A good place to start is with theories of 'cultural imperialism'. Many argue that with the end of traditional imperialism [the formal rule of many non-western societies by western powers], what we are now seeing is a new form of imperialism, where former colonized states are formally independent, but are increasingly dominated by western companies, media, ideas, norms, and practices. A less direct and obvious form of control, but one that is widespread and pervasive.
The theory of linguistic imperialism, the issue of the language as a factor of
internal and intercommunicative unity; the role of language as the medium of intercultural interaction as a result of which the transformation of identities happens
In Social Sciences, we know a few theories that may be used to explain globalisation such as:
- Eclecticism
- Feminism
- Postmodernism
- Constructivism
- Marxism
- Political Realism
- Liberalism
Other than the above, there are theories fall down in to a specific branch of social sciences.
Maybe would be interesting to pay attention to the vision of George Ritzer in his 1995 book 'The McDonaldization of Society'. And, in order to better understand Rizer's theory, it would be appropriate to deepen Max Weber's theory of rationalization.
Here you can find a summary of Ritzer's theoretical view: https://us.corwin.com/sites/default/files/upm-binaries/16567_Chapter_2.pdf
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