Dear Everyone,

I am investigating the effect of reviews on purchase intention and especially differences between products and services and reviews -->

RQ:

‘’What is the impact of CGR on making a product or service choice in the pre-purchase phase of a customer journey and especially between making a choice of buying a car or use a shared car?’’

Furthermore, see the model attached...I would like to do a questionnaire for further analysis...

IV: (volume) high/low - (valence) positive/negative - (product/service) situation where someone chooses for purchasing a car or hire a shared car..

I could do some moderation as well as 2x2x2 ANOVA. Does somebody has insights in order to set up the right survey questions etc...

(if it is not clear, i'll explain deeper) Tips are welcome? For a three-way ANOVA manipulation is necessary?

Kind Regards,

Robin