25 December 2016 1 8K Report

In the razor and blade market, a new technology is usually incompatible with old technologies. For example, Gillette introduced Fusion technology in 2006 and Fusion is incompatible with Mach and Quattro. Given the incompatibility, what are the factors affecting consumers' upgrading decisions? My understanding is there are three factors: quality improvement, costs (prices) and the inventory of unused blades. And also, does the incompatibility deter the consumers to upgrade to the new technology? 

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