With the buzzword of analytics of big data that represent information seems to be the next driver, then there is technology advancement with another buzzword of industry 4.0 as the next driver as well, while the social science and communication still talking about lifestyle as the driver. Please share your view on what will be the driver for the next users' behaviour? Tks
For companies and organisations, hence for markets and society, it is common to speak of digital transformation.
Phase 1 was and is still now the adoption of Cloud.
Phase 2 will be the adoption of Edge Processing (localise technology closest to where data is gathered and action on real world is performed) and Artificial intelligence, which is a form of automation after all.
Humans?
Humans decide if this works, and when.
For instance delocalised intelligent production of electricity called Smart Grid stumbled on adoption by humans:people found the technology intrusive, and not protecting enough their private life. Hence adoption has been delayed.
Behavioral sciences are essential to understand and model the behavior of people.
People come first.
Now, another very large parameter should not be forgotten : the planet. This means environmental sustainability of any transformation is a must...
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