Hello!
Please, can you give me any suggestion regarding this topic for PhD thesis: Investigating the effect of Social Media Marketing of e-retailing companies on consumer behavior with reference to Millennials and Generation Z.
Do you think it is very specific or I can pursue further with this?
Thanks in advance!
You can either go for aperception or preference study by rephrasing yours title and with you can add in
brackets special to so and so brands.perception can of existing or prospective customers but preference study can be done only on the existing customers kindly decide as per your choice .I hope that make some sense you.
If the topic is " understanding the relationship between social media marketing of e retailing companies and millennial and gen.Z buying behaviour" . , One can study mediation n moderating variables also.
It could also be: Social Media Marketing application of e-commerce companies and their effect on consumer behavior with reference to Millennials and Generation Z.
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