Large amounts of information downloaded from comments, entries, posts from social media portals are processed in Big Data database systems to determine, for example, consumers' awareness of the offer of products and services of specific companies. This type of information is of great importance for the planning of advertising campaigns informing about the mission, idea, product offer, and the usability features of the company's offer. This type of data may be important for forecasting the changing preferences of consumers regarding the offer of specific companies.
In view of the above, I am asking you: To what extent the Big Data data sentiment analysis from social media portals can be used in forecasting the company's development?
Please reply. I invite you to the discussion