I found very limited articles that discusses on grounded theory approach in entrepreneurship research. Especially in sustainable entrepreneurship. Any suggestion or insight to pursue the research is welcome.
I wonder if you have found the articles I found in Grounded Theory Review at http://groundedtheoryreview.com/
I used the search word entrepreneurship and got two hits, at least one seemed to be interesting with regard to your question about sustainable entrepreneurship.
What is your research question, who are the stake holders and what problem in the field is your focus? Classic grounded theory can be used in the diverse fields health care, business, journalism, education, etc - it is about using a structured method to concomittantly collect and analyse data abstract of age, gender, oppupation and culture.
I think you will find that grounded theory is a very common approach, obviously in qualitative research, in publications about entrepreneurship. I’d guess that more than 70% of all such studies “claim” to use GT or some variant form. But I urge caution because many of these claims are spurious in that they have not actually properly applied the rules. To make it more complicated there are different forms of GT which are actually quite different. You might find it useful to look at the constant comparative method. This uses the analytical induction element in GT. As the name implies, it involves comparisons within the data and with existing theory. In practice it works very well and has fewer complications that GT. But do keep in mind that the research questions you want to ask determine what sort of method you should choose. All qualitative methods are good at building theory but poor at testing theory.
I think you will find that grounded theory is a very common approach, obviously in qualitative research, in publications about entrepreneurship. I’d guess that more than 70% of all such studies “claim” to use GT or some variant form. But I urge caution because many of these claims are spurious in that they have not actually properly applied the rules. To make it more complicated there are different forms of GT which are actually quite different. You might find it useful to look at the constant comparative method. This uses the analytical induction element in GT. As the name implies, it involves comparisons within the data and with existing theory. In practice it works very well and has fewer complications that GT. But do keep in mind that the research questions you want to ask determine what sort of method you should choose. All qualitative methods are good at building theory but poor at testing theory.
Here's the summary of Glaser and Strauss (1967), this would help.
http://www.slideshare.net/pavan7soni/the-discovery-of-grounded-theory-glaser-and-strauss-1967
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