Hi everyone,
I am currently working on ideas for my master thesis in Marketing and Digital media studies and could use a little inspiration.
I am interesting in the topics of brand recall, neuromarketing, psychology and advertising. I want to ask you if you have some good ideas of areas that you consider relevant to investigate within this field?
Thank you in advance!
Guillaume
Hi,
I would like to write my thesis about the use of psychology and personalization to boost brand recall through impactful video advertising. How would you advise me to structure it? Any help is welcome. Thank you!
Guillaume
You can select any topic on the relationship and use of Artificial Intelligence in marketing. Focus can be especially on the use of AI to influence consumer purchase intention, brand preferences creation, product promotion, etc.
Brand recall, brand recognition and brand attitude. Brand recall - brand promotion. Use of AI to boost brand recall. it depends on a market and brands you want to work with. Mass market? Niche market? FMCG?
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