the α isomer has a carbon-carbon double bond inside the six atom carbon ring, while in the β isomer, the double bond is outside the ring, or can say that depend upon the location of double bond.
They are constitutional isomers (same molecular formula but different chemical structures) They differ via the position of the alkene (internal in alpha, terminal in beta).
I guess alpha pinene was isolated first, and later when its isomer was discovered, it was named beta-pinene, thus the initially isolated pinene has become alpha.
By the way, alpha and beta descriptors in this case have nothing to do with traditional stereochemistry notation (down/up). Anyway, it is not always easy to find logic in the naming of natural products.