I am looking at the factors that lead people to make a commitment about a particular issue, or the factors that lead people to change their attitudes.
Can you refer me to some references that discuss such issue please?
I do recomend you the to follow Richard Petty
https://www.researchgate.net/profile/Richard_Petty
You may find useful a comprehensive evaluation of many theories to attitude change in following citation. Hope it helps.
Eagly, A. H., & Chaiken, S. (1993). The psychology of attitudes. Harcourt Brace Jovanovich College Publishers.
http://www.soc.ucsb.edu/faculty/friedkin/Syllabi/Soc147/Week3Reading.pdf
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