The formulation of architectural text involves a balance between the potential of the self (the designer) and the potential of the subject (the project/context):

• Potential of the Self: Focuses on the designer's creativity, vision, and philosophy. It drives innovation and introduces new paradigms, as seen in Zaha Hadid's fluid designs. However, it risks disconnection from context if overemphasized.
• Potential of the Subject: Prioritizes site, function, history, and environmental factors, ensuring relevance and meaning. This approach grounds architecture in shared identities and sustainability, though it may limit creative latitude.
• Synthesis: A dynamic balance of both yields the most impactful results. For example, Alvar Aalto harmonized aesthetic innovation with sensitivity to materials and light, while Tadao Ando combined introspective design with contextual spirituality.

Ultimately, the subject ensures contextual depth, while the self drives uniqueness, with their interplay shaping enduring architectural texts.