Referring as an example to my article which you can download  "Assessment of customer service and service guarantee impacts for airlines" you will notice that there are already distinct segments market related but are also amalgamated by the word service. Despite that there conflicting each other, there is also one or more areas that harmonize each other. The best approach to handle such conflict is to manage each construct separately. On the way, you also discovers that such conflicts are harmonizing themselves within the constructs. However, there are negative impacts when it comes to customer satisfaction and evaluation of quality although not always but depends on how the conflicting segments have been harmonized by the researcher.