The formulation of your question is very abstract. I think you would get better feedback if you become more precise. Of course many companies do use social media channels as ways to yield positive effects on their performance  - from an economic perspective but also if you look on product- and brand-related constructs. There are a lot of publications on these topics - also on social media to fight firestorms (e.g. Stefano Pace, Bernardo Balboni & Giacomo Gistri (2017) The effects of social

media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case, Journal of

Marketing Communications, 23:2, 135-148, DOI: 10.1080/13527266.2014.966478)

Hi there,

You need to define a well thought out digital marketing strategy for your firm. Use the big four - Facebook, Twitter, LinkedIn, and Google+. If you can link them to a company website's news page even better. I have attached a link showing how I taught a local gallery to commence a social-media marketing initiative: https://www.slideshare.net/MBCowleyBADipStatDPh/digital-marketing-indigo-artists-51429905

Hello 

First you need to identify your target people

Second you need to identify your platforms

other important things its relying on your nature of work ? 

Here are some links may be useful 

https://www.amazon.de/Consumer-Behavior-Social-Marketing-Platforms/dp/3659952214%3FSubscriptionId%3DAKIAI33QVCIAVRYMWZAQ%26tag%3Dwillbonlinpre-21%26linkCode%3Dsp1%26camp%3D2025%26creative%3D165953%26creativeASIN%3D3659952214

http://info.psu.edu.sa/psu/fnm/ymelhem/psu%20courses/strategic%20marketing/SocialMediaHBRJuly2011.pdf

http://www.sciencedirect.com/science/article/pii/S0007681312000080

I recommend you to have a look at the attached articles.

Article The Impact of Social Media on Firm Performance as a New Mark...

Article Do Social Media Matter? Initial Empirical Evidence

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