If you say when it will be based on their need and purpose goes to the black thing eg if you want to run from the tax, goes to the white thing when you want to market product bu endorsing your popularity in the market bring it on by modifying it. How by using social media engineering and analytic tool n software either you build it up your self or you pay for it. Creating data it self using statistic knowledge or by creating a fake users account that will either increase or reduce the dat