This type of "code of ethical principles" in the use of information contained in social networks should be created on a national and cross-polar basis. In this perspective, the "code of ethical principles" should be closely correlated with the binding standards of business ethics and legal regulations for conducting business in a given country. Such "ethical codes" create for their own needs some companies that operate in Internet marketing and use data obtained from posts, comments and posts contained on social media portals for this commercially-run marketing activity and in the field of information services.

Research on this issue shows that more and more technology and marketing companies obtain information from entries, posts, comments posted by Internet users, including users of social media portals.

The information collected from these sources from these websites is aggregated in Big Data database systems and processed mainly for the purpose of their use in the marketing activity of a given technology company or for the needs of other companies that are its clients.

In the context of the information downloaded in this way and their use for commercial purposes, a question arises regarding the ethics of this activity.

In my opinion, to ethically use the discussions, content of entries, posts posted on social media portals, it is necessary to acquire and process this scientific data using the principle of anonymity of aggregation and data processing for the needs of research, apply an objective research approach, comply with applicable ethics standards of research and in accordance with applicable law.

However, taking into account the growing Internet marketing sector, the need to develop a national or international "code of ethical principles" in the area of ​​business use of information downloaded from social media portals may emerge more and more often.

In view of the above, I am asking you: Should there be a "code of ethical principles" in the field of business use of information downloaded from social media portals?

Please reply. I invite you to the discussion

More Dariusz Prokopowicz's questions See All
Similar questions and discussions