*Throughout the world, publishing houses have emerged as purely commercial institutions, and only-profit-seeking has become the nature of these publishing houses. Many publishing houses even resort to any illegal and unethical means to make money, especially by charging high fees to poor authors, which hinders the effective and rapid global dissemination of many truly valuable original ideas. Ayoungman's research has found that transforming publishing houses into social enterprises, with social mission as the primary goal and making money as a commercial means, is the most important step in making the world a better place. Therefore, creating a social business model is not only the only choice for publishing houses, but also the necessary path for future publishing houses.

*Key words:

Publishing houses; Social Enterprise; Only-profit-seeking; Social business model; Original ideas

*This paper aims to answer the following questions:

Publishing houses around the world are all profit oriented, why?

Why does the purely commercial nature of publishing houses hinder academic development? Obstructing equal communication of free thinking?

Should publishers charge readers? Or charge the author? Or do we charge third parties such as advertisers? Or obtain third-party subsidies or sponsorships? What is the optimal social business model? Why?

Why are so many publishing houses falling into be cheaters and not being well-known to people? Is information asymmetry the main problem? Does the publishing house have business ethics? Is there any social morality? Is there any social missions?

Can publishing houses transform into social enterprises? Why? How to build a social business model?

Has any publishing house successfully transformed into a social enterprise? Has the advanced experience of this successful case been replicated and promoted?

Has the successful experience of publishing houses transforming into social enterprises supplemented and improved the theory of social enterprises? Have any made significant academic contributions? Can Ayoungman's Yunus Social Business Center make some contributions in this regard from the perspectives of new institutional economics, new public economics, new economic sociology, and management studies?