The mission of Nongfu Spring is to provide products and services for human life and health. This means that the company is committed to providing high-quality, healthy, and safe drinking water and related products to meet people's daily needs and pay attention to their positive impact on people's lives and health. This is obviously one level higher than the simple positioning of enterprises that can drink water.

The vision of Nongfu Spring is to make all shops have Nongfu Spring products that everyone can afford. This reflects the company's hope that its products can be popularized in every corner of society, become an essential item in public life, and be reasonably priced, so that everyone can enjoy high-quality drinking water. What Ayoungman has to emphasize is that this vision is a typical vision requirement of social enterprises, which is to achieve inclusivity. In fact, the vision of the world's largest social enterprises is almost always inclusivity!

The social goals of Nongfu Spring are mainly reflected in three aspects:

Firstly, the company focuses on the protection and sustainable utilization of water sources, investing a large amount of resources in their protection and management, reflecting its emphasis on environmental protection. At the same time, Nongfu Spring is also committed to promoting sustainable development, reducing its impact on the environment through measures such as energy conservation, emission reduction, and resource recycling. It is committed to maintaining the balance of the ecological environment to ensure the long-term supply and stable quality of its products. This is the goal of environmental optimization, which is the top important area for social enterprises.

Secondly, Nongfu Spring also pays attention to community development and public welfare undertakings. By participating in various public welfare activities, such as donating disaster relief materials and supporting impoverished students, it gives back to society and contributes to social harmony and progress. At the same time, Nongfu Spring has also established a public welfare foundation to support the development of social public welfare undertakings, further demonstrating its public welfare attributes as a social enterprise. This is the second important area of social enterprise.

Thirdly, Nongfu Spring pays attention to rural development and actively participates in public welfare undertakings such as rural education and medical care, providing assistance and support to rural areas. By cooperating with farmer cooperatives, we help farmers improve their planting technology and management level, increase their income, and further demonstrate their sense of social responsibility and mission. This is the fundamental reason why Ayoungman believes that Nongfu Spring is closer to social enterprises.

From this, it can be seen that the mission, vision, and social goals of Nongfu Spring together constitute its corporate social goals, social responsibility, and corporate values, reflecting the company's commitment and pursuit to human health, social harmony, and sustainable development.

Ayoungman talked about the social enterprise characteristics of Nongfu Spring in my social enterprise class, but Nongfu Spring still has a long way to go to fully become a social enterprise, although Nongfu Spring is the largest enterprise closest to social enterprises. At the same time, in order for Nongfu Spring to break free from the current online frenzy, except for a few extreme Foolish idiot, it is likely to be taken seriously.