In my questionnaire I have a question that has 2 qualitative variables. One consists out of the different emotions/feelings and the other variable is the group (I am comparing three different groups). Can I just simply compare the most chosen emotion per group and with percentages make a comparison or do I need to run a statistical test and if so which one?
The question looks like this:
Which emotion/feeling do you experience the most while purchasing a good?
- Hope
- Joy
- Interest
- Excitement
- Pleasant surprise
- Trust
- Expectation
Thus, I am comparing the answers of three different groups.
Thank you so much.
Of course you can always compare the absolute numbers between different groups. If you want to compare the different groups as such, you can use a Chi Square test, but you need to check if your data fulfill the necessary assumptions. However, I believe that in this case the insights gained from using a statistical test would be rather limited.
If using questionnaire do not forget to use Cronbach's alpha and for other comparisons you can use test of hypothesis, regression analyses and others accordingly.
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